Over the past few years, YouTube has been dramatically increasing the resources that it provides to the creative community that uploads videos on its platform. Starting with the acquisition of Next New Networks back in TK, the company has been investing in providing tools, equipment, funding, and guidance to its legion of creators, in an effort to help them improve the quality of their content.
Recently, that’s included the opening of production facilities in London ahead of the 2012 Olympics, and in Los Angeles last fall. Those spaces were meant to attract creators in Europe and North America. Now Asia, specifically Japan, is getting its own creator space, with the launch of a production facility in the Roppongi Hills complex in Tokyo.
Like the other YouTube Spaces, the Tokyo facility will be open to select YouTube partners who will be able to use it free of charge to launch ambitious new projects, get their hands on advanced equipment, or just hone their skills while collaborating with other creators.
Typically, creators gain access to the spaces by applying at youtube.com/space. YouTube will begin taking applications on April 1, and will make its choices for those who will participate later in the spring.
Those who are accepted get three months to use the production facilities, including access to sound stages, as well as the use high-quality cameras, lights, production and editing equipment. The Space has three production studios, equipment rooms, screening rooms, and post-production facilities, including edit bays and a foley room.
In addition to providing support for on-demand content uploaded by YouTube creators, the space will host screenings of their content, and will also have live events. That includes live-streamed music sessions and Google Hangouts, including a concert by Japanese singer Juju later this week on February 15.
While YouTube continues to offer guidance and funding to independent creators through the launch of production spaces in places like L.A. and Tokyo, as well as other initiatives, it’s not alone. A number of multichannel networks like Machinima, Maker Studios, and others have emerged to provide marketing and production support to creators looking to increase their audiences.
